Using the Digital Printing Process With Promotional Items

There are many different ways to customize promotional items and digital printing has become very popular. Experts note that over the past ten years, digital print has revolutionized the direct marketing industry. It has not hurt the promo products sector either because customers constantly request products requiring the technology of printing on items like key rings, calendars, magnets, t-shirts, and even water bottles. Learn more about digital printing to determine whether it will be suitable for your upcoming promotional campaign.

Digital Printing and Its Use On Promotional Items

The process of printing digital involves using computers to customize and automate the print process. A file is translated directly to printing equipment, which recreates the file on the promo items. This makes it easy to accommodate different files without high overhead costs. A printer takes the input from the computer control system and prints items on demand. This describes the process but does not do justice to how digital printing can benefit the marketer.

By using digital printing, a company can combine static and dynamic elements of marketing media into one print process. Using a printed postcard as an example, a single print run will create a card that features both the standardized marketing message and customized elements like an address block. Printing digitally makes it faster and more convenient to create high-quality marketing collateral.

A digital process includes little to no setup or proofing costs, allowing the printer to create thousands of printed items in short time at low per-piece costs. A full color print technique makes each promo item equally attractive and printers can move between jobs with ease, streamlining production and allowing them to retain additional profits due to higher rates of productivity. Both customers and vendors benefit from this printing process.

Promotional Items That Feature Full Color Digital Printing stand up pouch manufacturer

Customers order a variety of items from promotional vendors and since digital printing has become more popular, these vendors are using it with more of their products. Full color key rings are inexpensive promos that can be imprinted. Printing digitally is also a popular way to create business cards, promotional calendars, and magnets advertising a company. One of the newest promos to feature this style of printing technology is a USB drive shaped like a business card. The drive is integrated in the card and flips out to insert in a computer USB port.

Full color printing can also be used on other mediums like mouse pads and t-shirts. Fabric surfaces are ideal for this printing process. Fabric-coated mouse pads have a comfortable feel and with a company name or logo printed on them in full color, they are also very attractive. A white t-shirt with a full color imprint created digitally is designed to capture attention.

The personalization aspect provided by digital printing allows vendors to create promo products like water bottles featuring a full color image and the name of the recipient. Customers provide an Excel file of names used during the one-step printing process. Individual name recognition makes a huge marketing impact on prospects and customers.


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